My Experience
I’ve done a lot and have had my hands in a little bit of everything. Keep reading to learn more about how my diverse experiences have shaped the work I do today, blending creativity, strategy, and a passion for helping businesses thrive.
Client Experience
I’ve overseen marketing initiatives for several industries including gaming, hospitality, retail, food & beverage and aviation. Across these industries, I’ve built marketing plans inclusive of traditional marketing (print, radio, OOH, TV) and digital (social, display, SEO). I’ve worked closely with agencies on implementation and directly with vendors to negotiate and purchase media. I’ve had my hand in public relations, internal communications and special events - always ensuring that every piece of the puzzle fits together smoothly.
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Additionally, I ran an advertising sales program that included working with local businesses to help them amplify their visibility and grow their customer base through targeted advertising opportunities.
Agency & Vendor Experience
I’ve developed internal processes to streamline operations and foster seamless collaboration between clients, internal teams, and external partners. I created clear workflows and communication channels that boosted efficiency across the board. Managing nationwide campaign planning, execution, and follow-ups, I optimized timelines, ensured accurate implementation, and monitored performance to drive success. I worked closely with clients to ensure their vision came to life and guarantee seamless execution and maximum satisfaction.
Boiled Down
Strategic Marketing: Developed and executed marketing strategies that directly aligned with business goals, focusing on creating a strong brand presence and driving impactful growth
Brand Development and Management: Guided brands through building and refining their identity, crafting compelling messaging, and positioning them for success in a crowded marketplace, ensuring long-term brand consistency and engagement
Data-Driven Decision Making: Leveraged data and performance metrics to optimize campaign strategies, making informed adjustments that improved outcomes
Campaign and Content Strategy: Designed and led multi-channel marketing campaigns, ensuring cohesive messaging and creative content that resonated with audiences, while consistently driving brand awareness and engagement
Budgeting and Resource Allocation: Managed marketing budgets effectively by prioritizing high-impact projects and tools that delivered the best results, balancing cost-efficiency with creativity and performance
Project and Team Management: Led cross-functional teams in the execution of marketing projects, ensuring deadlines were met and objectives were achieved
Client Services and Stakeholder Communication: Built strong client relationships through consistent, transparent communication and regular updates
Community Involvement
I have been involved with several community organizations throughout my professional career including the Leukemia & Lymphoma Society, American Heart Association, American Cancer Society, United Way, Volunteer Center of the Lehigh Valley and Big Brothers Big Sisters. I currently serve as a board member for Big Brothers Big Sisters of the Lehigh Valley.
Dog Mom Life with Miles
When I’m not diving into marketing strategies or managing client projects, you’ll find me hanging out with my adorable Cavapoo, Miles. He’s my little sidekick and the true boss around here. Whether it’s cuddling up on the couch, sitting below my desk, or stealing socks, Miles brings endless joy and laughs into my life.
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He’s a big fan of going for walks, playing ball, rough-housing with dad and always knows how to brighten my day with his puppy eyes and wagging tail. Being a dog mom has taught me the importance of balance, fun, and unconditional love.